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Rare2010HeartGold & SoulSilver era

PichuHeartGold & SoulSilver 28/123 price & value

Japanese prints: 20 Japanese Pichu cards are listed, $0.17 to $947 ungraded.

Pichu 28/123, HeartGold & SoulSilver Pokémon card
Press the card to zoom in
UltraBall Market ValueUngraded

$13.10

up +13%4 weeks · Rising

High confidence

High confidence

Many recent comparable sales that agree closely.

  • 31 ungraded in the last 90 days, all conditions
  • 10 sales on record listed as near mint
  • Typical sales within ±26% of the figure
  • Last sale Nov 8, 2026
How we calculate the UltraBall Market Value →
High liquidity77/100

High liquidity

Trades often, at prices that agree. It counts sales, not how long a listing takes to sell.

About 10 ungraded copies sell a month across all conditions, the pace of the last 90 days.

How we measure liquidity →

Near mint · UltraBall Market Value · 31 ungraded sales in the last 90 days, all conditions · as of Nov 12, 2026

Graded: CGC 8.5 $11.00

BuyoneBay (eBay US, opens in a new tab)eBay UK#adEstimate take-homeRecent sales

eBay links on this page are affiliate links: we earn a commission if you buy.

Prices updated Nov 12, 2026 · How we calculate the UltraBall Market Value

People ask about this card

What is Pichu 28/123 worth raw, in PSA 9 and in PSA 10?
As of Nov 12, 2026, Pichu 28/123 is about $13.10 ungraded near mint (31 sales in 90 days); PSA 9: too few sales to price; PSA 10: too few sales to price. Every grade’s price.
Which printing of Pichu 28/123 is this, and why do two copies differ in price?
Pichu 28/123 comes in 2 printings: Non-Holo $11.24 ungraded, Reverse Holo $40.31 ungraded. Reverse holo or non-holo: the reverse holo’s border and text box shine; the non-holo has no shine anywhere. Printings compared.
Price history

Pichu 28/123 price over time

Jul 22Aug 19Sep 17Oct 15Nov 12
  • Recorded prices, joined day to day

Ungraded, 1 year: $12.27 on Jul 22, 2026, $13.10 on Nov 12, 2026. Lowest $7.30, highest $13.10.

Now
$13.10
4 weeks
+13%
90 days
+78%
1 year
–no daily prices that far back (daily since Jul 22)
Highest, 1Y
$13.10
Lowest, 1Y
$7.30

Recorded history starts July 2026. Earlier history is monthly averages; from July 22, 2026 the line is a smoothed 7-day average of daily prices, so single-day swings don’t show. Between recorded prices, the line and its daily values are estimated from the prices either side.

Pichu 28/123 price by month

Ungraded, at the end of each month, newest first: the line above read off at each month’s last day. The latest month ends on today’s UltraBall Market Value.

MonthUngradedChange on month
November 2026to Nov 12, 2026$13.10up +13%
October 2026$11.55up +6.4%
September 2026$10.86up +11%
August 2026$9.75down −21%
July 2026$12.32–
Matched to this exact card

Recent verified sales

Latest 24
  • RawPichu 28/123 Heartgold & Soulsilver Regular Mp-HpNov 9, 2026 · eBay · Sold as moderate play · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $7.08asking
  • RawPokemon TCG | Pichu 28/123 | HeartGold & SoulSilver Rare | Near MintNov 8, 2026 · eBay · Sold as near mint · View listing · $12.87
  • RawPichu 28/123 - non holo Regular - HeartGold SoulSilver - Pokémon TCG Card NMNov 7, 2026 · eBay · Sold as near mint · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $9.95asking
  • RawPichu 28/123 - HeartGold & SoulSilver — Pokemon Card NMNov 4, 2026 · eBay · Sold as near mint · View listing · $16.70
  • RawPichu 28/123 Rare HeartGold & SoulSilver Pokemon Moderately PlayedNov 3, 2026 · eBay · Sold as moderate play · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $15.60asking
  • RawPokémon Pichu 28/123 - Heart Gold & Soul Silver Non Holo Rare 2010 - LPNov 2, 2026 · eBay · Sold as light play · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $12.39asking
  • RawHeartGold SoulSilver Pichu 28/123 Rare Pokemon NMNov 1, 2026 · eBay · Sold as near mint · Buy It Now · View listing · $15.99
  • RawPokémon Pichu 28/123 - Heart Gold & Soul Silver Non Holo Rare 2010 - LPOct 28, 2026 · eBay · Sold as light play · Buy It Now · View listing · $13.31
  • PSA 8102517172 Pichu 2010 Pokemon HeartGold & SoulSilver #28/123 Promos PSA 8Oct 25, 2026 · eBay · Auction · View listing · $400
  • PSA 82010 POKEMON HEARTGOLD & SOULSILVER #28 PICHU PSA 8Oct 12, 2026 · eBay · Auction · View listing · $123
  • PSA 72010 POKEMON HEARTGOLD & SOULSILVER #28 PICHU PSA 7Oct 12, 2026 · eBay · Auction · View listing · $36.00
  • CGC 92010 Pokemon HeartGold & SoulSilver Pichu #28 CGC 9 MINTSep 14, 2026 · Fanatics Collect · View listing · $20.40
  • PSA 9Sold via eBay · PSA cert #59774067Oct 13, 2025 · eBay · Buy It Now · View listing$29.99
  • PSA 9Sold via eBay · PSA cert #61042817Aug 10, 2025 · eBay · Buy It Now · View listing$39.99
  • PSA 10Sold via eBay · PSA cert #53408833Sep 26, 2024 · eBay · Auction · View listing$29.00
  • PSA 10Sold via eBay · PSA cert #61383729Apr 24, 2023 · eBay · Auction · View listing$62.00
  • PSA 9Sold via eBay · PSA cert #60226378Oct 23, 2022 · eBay · Auction · View listing$13.58
  • PSA 10Sold via eBay · PSA cert #53408833Jan 17, 2022 · eBay · Auction · View listing$97.00
Every sale here was matched to this exact card: the right number, set, printing and language, one card per listing, raw kept apart from graded. Where a venue sells by card and gives no listing title to check, the row says the venue named the card. Listings we can’t be sure of are left out. A price marked ≤ is an asking price, not a confirmed sale. On an accepted best offer we show what the buyer paid, not the asking price; where that isn’t on record the asking price is shown as a ceiling and never counts towards the price. A sale marked unusual is far from that grade’s market price: it stays on the record, and is left out of this page’s latest-sale and comparison figures. Sales record updated Nov 11, 2026.

Graded values

Pichu 28/123 price by grade

Pichu 28/123: market price, 4-week change, sales pace and last sale by grade
GradeMarket value4 wkSales/mo
UngradedHigh. Many recent comparable sales that agree closely.$13.10Last $12.87 · Nov 8, 2026up +13%10High liquidity. High
CGC 8.5Low. Few recent sales in this condition. Treat the figure as a rough guide.$11.00Last $9.60 · Jul 20, 2026–No recent sales

Each graded row counts only that grade's sales; the ungraded row counts every condition. Sales a month is the 90-day pace. Last sale is the latest verified sale, never an asking price. How we calculate the UltraBall Market Value

Grade it with CGC?

Grade yours from photos →
If it gets a CGC 8.5
−$46.82
CGC fee for a CGC 8.5
$20.00 Economy

Against selling raw at $13.10, after the CGC fee for what the slab is worth (a 8.5 goes in at Economy, $20.00), $25.00 shipping and insurance, and eBay US selling fees, as the selling calculator works them out, with its usual $5 postage and $1 packing on each sale: the same sum as the selling calculator.

Population

PSA graded
39
PSA 10
4
PSA 9
17
Historical PSA 10 rate
10%
PSA 10s of all graded

A higher historical PSA 10 rate than 88% of the HeartGold & SoulSilver cards PSA has graded enough of.

GraderGraded10s9s10s share
PSA3941710%
CGC26133.8%
BGS301–
SGC200–

PSA’s count of Sep 28, 2026. CGC, BGS and SGC as of Nov 10, 2026; their 10s include Pristine, Perfect and Black Label 10s. PSA counts the cards it has graded, not every copy that exists. Compare with the low pop cards and the hardest PSA 10s.

Ungraded price against PSA’s population

The same 11 weeks, Jul 24, 2026 to Sep 28, 2026: the price on the day of each weekly PSA report, and the report’s counts. Side by side, not cause and effect.

81012Jul 24, 2026Aug 24, 2026Sep 28, 202610.8
  • PSA graded
  • PSA 10s
10203040Jul 24, 2026Aug 24, 2026Sep 28, 2026394

Left: ungraded price, US$. Right: PSA graded copies.

About

About this card

Pichu is card 28 of 123 in the HeartGold & SoulSilver price guide, a set released in February 2010 during the HeartGold & SoulSilver era. Its rarity is Rare. The artwork is by match. In the checklist it sits after Persian 27/123 and before Sandslash 29/123.

It is the 36th most valuable of the 124 priced cards in HeartGold & SoulSilver, behind Gyarados 123/123 (see the most valuable HeartGold & SoulSilver cards).

It is one of 15 English Pichu cards, and ranks 8th among them by ungraded value; the most valuable is Pichu from Expedition Base Set. Compare them all in the most valuable Pichu cards.

What the data says

The ungraded value is up 13% over four weeks on 7-day averages, with 9 ungraded sales in the last 30 days.

From prices of Nov 12, 2026 and sales to Nov 8, 2026. Observations, not advice or a forecast. How we read the market

4 weeks
+13%ungraded, between 7-day averages
90 days
+78%ungraded, between 7-day averages
1 year
–no daily prices that far back: daily since Jul 22, 2026
Direction
Risingthe ungraded 7-day average is up 10% or more on four weeks ago
High since daily tracking
At the high$12.97 on Nov 12, 2026, 7-day average; daily prices since Jul 22, 2026
Liquidity
High10.3 ungraded sales a month over 90 days
Price confidence
High confidenceMany recent comparable sales that agree closely.
Ungraded sold
9in 30 days; 31 in 90
PSA 10 population
4of 39 PSA graded, count of Sep 28, 2026

No money needed: buy it with virtual UltraCash in the fantasy game, or call today’s card.

Printings compared

  • Reverse holo or non-holo: the reverse holo’s border and text box shine; the non-holo has no shine anywhere.
Embed

Cite this price

Pichu 28/123 (HeartGold & SoulSilver) is worth $13.10 ungraded as of Nov 12, 2026, according to UltraBall's Market Value (https://ultraball.com/cards/heartgold-and-soulsilver/pichu-28).

Citation
Pichu 28/123 (HeartGold & SoulSilver) is worth $13.10 ungraded as of Nov 12, 2026, according to UltraBall's Market Value (https://ultraball.com/cards/heartgold-and-soulsilver/pichu-28).
Link
https://ultraball.com/cards/heartgold-and-soulsilver/pichu-28
HTML
<a href="https://ultraball.com/cards/heartgold-and-soulsilver/pichu-28">Pichu 28/123 (HeartGold & SoulSilver) price: $13.10 on UltraBall</a>
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FAQ

Questions collectors ask

As of Nov 12, 2026, Pichu 28/123 HeartGold & SoulSilver is worth about $13.10 ungraded. How we price cards.