Flower Shop LadyHS—Undaunted 74/90 price & value
$4.55
up +17%4 weeks · Rising
High confidence
High confidence
How closely the price sources agree, and how often the card trades.
- 55 ungraded in the last 90 days, all conditions
- 14 sales on record listed as near mint
- Last sale Nov 8, 2026
High liquidity92/100
High liquidity
Trades often, at prices that agree. It counts sales, not how long a listing takes to sell.
About 18 ungraded copies sell a month across all conditions, the pace of the last 90 days.
How we measure liquidity →Near mint · UltraBall Market Value · 55 ungraded sales in the last 90 days, all conditions · as of Nov 12, 2026
Graded: PSA 9 $34.95PSA 10 $93.90
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Prices updated Nov 12, 2026 · How we calculate the UltraBall Market Value
People ask about this card
- What is Flower Shop Lady 74/90 worth raw, in PSA 9 and in PSA 10?
- As of Nov 12, 2026, Flower Shop Lady 74/90 is about $4.55 ungraded near mint (55 sales in 90 days); PSA 9 about $34.95; PSA 10 about $93.90. Every grade’s price.
- Which printing of Flower Shop Lady 74/90 is this, and why do two copies differ in price?
- Flower Shop Lady 74/90 comes in 2 printings: Non-Holo $4.55 ungraded, Reverse Holo $8.69 ungraded. Reverse holo or non-holo: the reverse holo’s border and text box shine; the non-holo has no shine anywhere. Printings compared.
Flower Shop Lady 74/90 price over time
- Recorded prices, joined day to day
Ungraded, 1 year: $1.59 on Nov 11, 2025, $4.55 on Nov 12, 2026. Lowest $1.53, highest $4.55.
- Now
- $4.55
- 4 weeks
- +17%
- 90 days
- +58%
- 1 year
- +191%
- Highest, 1Y
- $4.55
- Lowest, 1Y
- $1.53
Recorded history starts January 2021. Earlier history is monthly averages; from July 22, 2026 the line is a smoothed 7-day average of daily prices, so single-day swings don’t show. Between recorded prices, the line and its daily values are estimated from the prices either side.
Flower Shop Lady 74/90 price by month
Ungraded, at the end of each month, newest first: the line above read off at each month’s last day. The latest month ends on today’s UltraBall Market Value.
| Month | Ungraded | Change on month |
|---|---|---|
| November 2026to Nov 12, 2026 | $4.55 | up +2.2% |
| October 2026 | $4.45 | up +24% |
| September 2026 | $3.58 | up +13% |
| August 2026 | $3.18 | up +19% |
| July 2026 | $2.67 | – |
| May 2026 | $2.17 | up +42% |
| April 2026 | $1.53 | down −35% |
| March 2026 | $2.34 | up +30% |
| February 2026 | $1.80 | down −30% |
| January 2026 | $2.56 | up +36% |
| December 2025 | $1.88 | up +19% |
| November 2025 | $1.59 | down −38% |
Recent verified sales
RawFlower Shop Lady 74/90 NM/M HGSS UndauntedNov 10, 2026 · eBay · Sold as near mint · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $5.49asking- RawFlower Shop Lady 74/90 Undaunted Uncommon Pokemon CardNov 8, 2026 · eBay · Condition not stated · View listing · $4.13
- RawFlower Shop Lady LP EN 74/90 UndauntedNov 7, 2026 · eBay · Sold as light play · View listing · $4.97
- RawUndaunted Flower Shop Lady #74/90 13741Nov 7, 2026 · eBay · Condition not stated · View listing · $3.73
- RawFlower Shop Lady 74/90 Undaunted HP/DMGNov 6, 2026 · eBay · Sold as damaged · View listing · $3.99
- RawFlower Shop Lady 74/90 Undaunted RegularNov 5, 2026 · eBay · Sold as light play · View listing · $1.57
- RawPokémon TCG Flower Shop Lady 74/90 Undaunted Regular 2010 LPNov 4, 2026 · eBay · Sold as light play · View listing · $5.00
- RawFlower Shop Lady 74/90 Undaunted NMNov 3, 2026 · eBay · Sold as near mint · View listing · $4.28
CGC 72010 Pokemon HeartGold & SoulSilver Undaunted Flower Shop Lady #74 CGC 7 NRMTOct 26, 2026 ·
Fanatics Collect · View listing · $8.40
Graded values
Flower Shop Lady 74/90 price by grade
| Grade | Market value | 4 wk | Sales/moSales a month | Last sale |
|---|---|---|---|---|
| UngradedHigh. How closely the price sources agree, and how often the card trades. | $4.55Last $4.13 · Nov 8, 2026 | up +17% | 18High liquidity. High | $4.13Nov 8, 2026High. How closely the price sources agree, and how often the card trades. |
| PSA 1020.6× rawLimited. How closely the price sources agree, and how often the card trades. | $93.90 | up +23% | No recent sales | –Limited. How closely the price sources agree, and how often the card trades. |
| PSA 97.7× rawLimited. How closely the price sources agree, and how often the card trades. | $34.95 | 0.0% | No recent sales | –Limited. How closely the price sources agree, and how often the card trades. |
Each graded row counts only that grade's sales; the ungraded row counts every condition. Sales a month is the 90-day pace. Last sale is the latest verified sale, never an asking price. How we calculate the UltraBall Market Value
Grade it with PSA?
Grade yours from photos →Change the costs, or add your own odds →- If it gets a PSA 10
- −$7.58
- If it gets a PSA 9
- −$58.72
- PSA fee for a PSA 10
- $59.99 Standard
- Slab sale price to break even
- $103at Standard, $59.99
- Grading pays, at today’s prices
- No priced grade
- Historical PSA 10 rate
- –
Against selling raw at $4.55, after the PSA fee for what the slab is worth (a 10 goes in at Standard, $59.99; a 9 at the same level), $25.00 shipping and insurance, and eBay US selling fees, as the selling calculator works them out, with its usual $5 postage and $1 packing on each sale: the same sum as the selling calculator. Each grade is charged the fee level its own slab price needs, so the break-even price carries the fee for a slab at that price, not the PSA 10 fee. These are outcomes if the card gets each grade, not the chance that it will. PSA has graded 9 copies; 0 got a 10.
PSA population
- PSA graded
- 9
- PSA 10
- 0
- PSA 9
- 7
- Historical PSA 10 rate
- –
- PSA 10s of all graded
Every PSA grade (2)
| Grade | Copies | Share |
|---|---|---|
| 9 | 7 | 78% |
| 8 | 2 | 22% |
PSA’s count of Oct 15, 2026. The rate is PSA 10s over every copy PSA has graded.
PSA’s count of Oct 15, 2026. PSA counts the cards it has graded, not every copy that exists. Compare with the low pop cards and the hardest PSA 10s.
PSA 10 price against PSA’s population
The same 11 weeks, Jul 24, 2026 to Sep 28, 2026: the price on the day of each weekly PSA report, and the report’s counts. Side by side, not cause and effect.
Left: PSA 10 price, US$. Right: PSA graded copies.
About this card
Flower Shop Lady is card 74 of 90 in the HS—Undaunted price guide, a set released in August 2010 during the HeartGold & SoulSilver era. Its rarity is Uncommon. The artwork is by Kanako Eo. In the checklist it sits after Energy Exchanger 73/90 and before Legend Box 75/90.
It is the 34th most valuable of the 91 priced cards in HS—Undaunted, behind Umbreon 86/90 (see the most valuable HS—Undaunted cards).
What the data says
The ungraded value is up 17% over four weeks on 7-day averages, with 18 ungraded sales in the last 30 days.
Ungraded copies are cheap, but graded ones are not: a PSA 10 is valued at $93.90.
From prices of Nov 12, 2026 and sales to Nov 8, 2026. Observations, not advice or a forecast. How we read the market
Market snapshot
How each figure is worked out- 4 weeks
- +17%ungraded, between 7-day averages
- 90 days
- +58%ungraded, between 7-day averages
- 1 year
- +191%ungraded; before Jul 22, 2026 from monthly averages
- Direction
- Risingthe ungraded 7-day average is up 10% or more on four weeks ago
- High since daily tracking
- At the high$4.62 on Nov 9, 2026, 7-day average; daily prices since Jul 22, 2026
- Liquidity
- High18.3 ungraded sales a month over 90 days
- Price confidence
- High confidenceMany recent comparable sales that agree closely.
- Ungraded sold
- 18in 30 days; 55 in 90
- PSA 10 population
- 0of 9 PSA graded, count of Oct 15, 2026
Printings compared
- Non-Holo · this pageNothing on the front shines.$4.55 ungraded
- Reverse HoloThe border and text box shine; the picture is flat.$8.69 ungradedPictured: the main print’s scan.
- Reverse holo or non-holo: the reverse holo’s border and text box shine; the non-holo has no shine anywhere.
- Set
- HS—Undaunted
- Number
- 74/90
- Set code
- UD
- Rarity
- Uncommon
- Released
- Aug 18, 2010
- Illustrator
- Kanako Eo
- Printings
- Non-holo, Reverse holo
- HS—Undaunted checklistAll 91 cards with prices
- Most valuable HS—Undaunted cardsRanked by ungraded value
- HS—Undaunted chase cardsThe pulls collectors open packs for, with odds where we hold them
- HeartGold & SoulSilver eraSets and chase cards from February 2010 on
- 2010 Pokémon cardsEvery set released in 2010, with prices
Cite this price
Flower Shop Lady 74/90 (HS—Undaunted) is worth $4.55 ungraded as of Nov 12, 2026, according to UltraBall's Market Value (https://ultraball.com/cards/hs-undaunted/flower-shop-lady-74).
Flower Shop Lady 74/90 (HS—Undaunted) is worth $4.55 ungraded as of Nov 12, 2026, according to UltraBall's Market Value (https://ultraball.com/cards/hs-undaunted/flower-shop-lady-74).
https://ultraball.com/cards/hs-undaunted/flower-shop-lady-74
<a href="https://ultraball.com/cards/hs-undaunted/flower-shop-lady-74">Flower Shop Lady 74/90 (HS—Undaunted) price: $4.55 on UltraBall</a>
Nearby in HS—Undaunted
Chase cards from this set
More cards by Kanako Eo
Chase cards from the rest of the era
Questions collectors ask
As of Nov 12, 2026, Flower Shop Lady 74/90 HS—Undaunted is worth about $4.55 ungraded. A PSA 10 copy is worth about $93.90. How we price cards.