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Rare Holo2010HeartGold & SoulSilver era

UmbreonHS—Undaunted 10/90 price & value

Japanese prints: 27 Japanese Umbreon cards are listed, $0.47 to $7,580 ungraded.

Umbreon 10/90, HS—Undaunted Pokémon card
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UltraBall Market ValueUngraded

$171

down −4.2%4 weeks · Steady

Medium confidence

Medium confidence

Some recent sales, or sales that vary more than usual.

  • 313 ungraded in the last 90 days, all conditions
  • 66 sales on record listed as near mint
  • Typical sales within ±92% of the figure
  • Last sale Nov 10, 2026
How we calculate the UltraBall Market Value →
High liquidity85/100

High liquidity

Trades often, at prices that agree. It counts sales, not how long a listing takes to sell.

About 104 ungraded copies sell a month across all conditions, the pace of the last 90 days.

How we measure liquidity →

Near mint · UltraBall Market Value · 313 ungraded sales in the last 90 days, all conditions · as of Nov 12, 2026

Graded: PSA 9 $2,500PSA 10 $51,600

BuyoneBay (eBay US, opens in a new tab)eBay UK#adEstimate take-homeRecent sales

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Prices updated Nov 12, 2026 · How we calculate the UltraBall Market Value

People ask about this card

What is Umbreon 10/90 worth raw, in PSA 9 and in PSA 10?
As of Nov 12, 2026, Umbreon 10/90 is about $171 ungraded near mint (313 sales in 90 days); PSA 9 about $2,500 (35 sales); PSA 10 about $51,600 (10 sales). Every grade’s price.
Which printing of Umbreon 10/90 is this, and why do two copies differ in price?
Umbreon 10/90 comes in 3 printings: Holo $172 ungraded, Reverse Holo $200 ungraded, Non-Holo $32.94 ungraded. Holo or reverse holo: on the holo the picture shines and the border is flat; on the reverse holo the border shines and the picture is flat. Printings compared.
Price history

Umbreon 10/90 price over time

Nov 11Feb 11May 13Aug 13Nov 12
  • Recorded prices, joined day to day

Ungraded, 1 year: $25.48 on Nov 11, 2025, $171 on Nov 12, 2026. Lowest $24.00, highest $177.

Now
$171
4 weeks
−4.2%
90 days
+66%
1 year
+567%
Highest, 1Y
$177
Lowest, 1Y
$24.00

Recorded history starts February 2021. Earlier history is monthly averages; from July 22, 2026 the line is a smoothed 7-day average of daily prices, so single-day swings don’t show. Between recorded prices, the line and its daily values are estimated from the prices either side.

Umbreon 10/90 price by month

Ungraded, at the end of each month, newest first: the line above read off at each month’s last day. The latest month ends on today’s UltraBall Market Value.

MonthUngradedChange on month
November 2026to Nov 12, 2026$171up +8.2%
October 2026$158up +6.4%
September 2026$149up +43%
August 2026$104up +9.7%
July 2026$94.58–
May 2026$24.00down −4.5%
April 2026$25.12up +0.1%
March 2026$25.10down −4.9%
February 2026$26.39up +4.1%
January 2026$25.35down −58%
December 2025$60.63up +138%
November 2025$25.48up +6.3%
Matched to this exact card

Recent verified sales

Latest 80
  • RawUmbreon 10/90 Holo LP Undaunted Cracked IceNov 10, 2026 · eBay · Sold as light play · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $85.00asking
  • Raw2010 Pokemon Heartgold & Soulsilver Undaunted Umbreon Cracked Ice Holo #10/90Unusual priceNov 10, 2026 · eBay · Condition not stated · View listing · $36.00
  • RawUmbreon 10/90 Undaunted Cracked Ice Holo Rare PokemonNov 10, 2026 · eBay · Condition not stated · View listing · $90.00
  • RawUmbreon 10/90 Undaunted HoloNov 10, 2026 · eBay · Condition not stated · View listing · $108
  • RawPokemon Umbreon 10/90 Cracked Ice Holo Rare HGSS Undaunted 2010 LPNov 10, 2026 · eBay · Sold as light play · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $150asking
  • Raw(Holo Bleed) Umbreon Cracked Ice Holo Card 010/090 Deck Exclusives MP-LPNov 10, 2026 · eBay · Sold as moderate play · View listing · $125
  • RawNintendo Umbreon Cracked Ice Holo 10/90 UndauntedNov 9, 2026 · eBay · Condition not stated · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $98.21asking
  • RawUmbreon 10/90 HGSS Undaunted Cracked Ice Holo CardOffers taken · asking price shownNov 9, 2026 · eBay · Condition not stated · Offers taken · View listing · Asking price, up to $30.00asking
  • PSA 82010 POKEMON HEARTGOLD & SOULSILVER UNDAUNTED CRACKED ICE #10 UMBREON-HOLO PSA 8Nov 7, 2026 · eBay · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $1,950asking
  • PSA 8Pokemon TCG Umbreon 10/90 Undaunted Psa 8Nov 6, 2026 · eBay · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $1,101asking
  • PSA 82010 POKEMON HEARTGOLD & SOULSILVER UNDAUNTED #10 UMBREON-HOLO CRACKED ICE PSA 8Nov 5, 2026 · eBay · Auction · View listing · $1,384
  • PSA 9Pokemon Card PSA 9 Umbreon 10/90 Undaunted HoloNov 4, 2026 · eBay · View listing · $1,809
  • ACE 9Pokemon Card ACE 9 Umbreon 10/90 Undaunted Holo MINTNov 4, 2026 · eBay · View listing · $598
  • PSA 10Sold via Alt · PSA cert #71876511Oct 8, 2026 · Alt · Auction$72,730
  • PSA 9Sold via eBay · PSA cert #62343719Sep 29, 2026 · eBay · Buy It Now · View listing$2,116
  • PSA 9Sold via eBay · PSA cert #165573651Sep 29, 2026 · eBay · Best offer accepted · View listing$2,500
  • PSA 9Sold via eBay · PSA cert #57465125Sep 26, 2026 · eBay · Best offer accepted · View listing$1,550
  • PSA 9Sold via eBay · PSA cert #75053062Sep 17, 2026 · eBay · Auction · View listing$1,200
  • PSA 10Sold via Fanatics Collect · PSA cert #28575649Sep 14, 2026 · Fanatics Collect · Auction · View listing$52,800
  • PSA 9Sold via Fanatics Collect · PSA cert #140420249Sep 11, 2026 · Fanatics Collect · Buy It Now · View listing$999
  • PSA 9Sold via eBay · PSA cert #112882106Sep 1, 2026 · eBay · Best offer accepted · View listing$974
  • PSA 9Sold via eBay · PSA cert #62343719Aug 25, 2026 · eBay · Best offer accepted · View listing$1,000
  • PSA 10Sold via Fanatics Collect · PSA cert #28549687Aug 17, 2026 · Fanatics Collect · Auction · View listing$55,200
  • PSA 10Sold via Goldin Auctions · PSA cert #28575649Aug 10, 2026 · Goldin Auctions · Auction · View listing$32,193
  • PSA 10Sold via eBay · PSA cert #85968348Unusual priceSep 2, 2025 · eBay · Auction · View listing$4,752
  • PSA 10Sold via eBay · PSA cert #68544067Unusual priceJul 28, 2025 · eBay · Auction · View listing$5,700
  • PSA 10Sold via eBay · PSA cert #45601690Unusual priceJun 8, 2025 · eBay · Auction · View listing$6,100
  • PSA 10Sold via Fanatics Collect · PSA cert #66668782Unusual priceMay 5, 2025 · Fanatics Collect · Auction · View listing$6,000
Every sale here was matched to this exact card: the right number, set, printing and language, one card per listing, raw kept apart from graded. Where a venue sells by card and gives no listing title to check, the row says the venue named the card. Listings we can’t be sure of are left out. A price marked ≤ is an asking price, not a confirmed sale. On an accepted best offer we show what the buyer paid, not the asking price; where that isn’t on record the asking price is shown as a ceiling and never counts towards the price. A sale marked unusual is far from that grade’s market price: it stays on the record, and is left out of this page’s latest-sale and comparison figures. Sales record updated Nov 11, 2026.

Graded values

Umbreon 10/90 price by grade

Umbreon 10/90: market price, 4-week change, sales pace and last sale by grade
GradeMarket value4 wkSales/mo
UngradedMedium. Some recent sales, or sales that vary more than usual.$171Last $90.00 · Nov 10, 2026down −4.2%104High liquidity. High
PSA 10301.8× rawLow. Few recent sales in this condition. Treat the figure as a rough guide.$51,600Last $40,800 · Oct 19, 2026down −29%2Medium liquidity. Medium
PSA 914.6× rawHigh. Many recent comparable sales that agree closely.$2,500Last $1,809 · Nov 4, 2026down −12%5Medium liquidity. Medium
PSA 84.6× rawMedium. Some recent sales, or sales that vary more than usual.$788Last $1,384 · Nov 5, 2026up +15%8Medium liquidity. Medium
PSA 7High. Many recent comparable sales that agree closely.$247Last $400 · Nov 1, 2026up +0.2%9Medium liquidity. Medium
PSA 6High. Many recent comparable sales that agree closely.$130–5Medium liquidity. Medium
CGC 9Low. Few recent sales in this condition. Treat the figure as a rough guide.$210–1Medium liquidity. Medium
BGS 9.54.2× rawLow. Few recent sales in this condition. Treat the figure as a rough guide.$720Last $720 · May 5, 2025–No recent sales

Each graded row counts only that grade's sales; the ungraded row counts every condition. Sales a month is the 90-day pace. Last sale is the latest verified sale, never an asking price. How we calculate the UltraBall Market Value

Showing each company’s top grade. Choose a company above for every grade it has a price for.

If it gets a PSA 10
+$46,398
If it gets a PSA 9
+$1,796
PSA fee for a PSA 10
$2,999 Premium 3
Slab sale price to break even
$269at Standard, $59.99
Grading pays, at today’s prices
PSA 8 and up
Historical PSA 10 rate
1.8%

Against selling raw at $171, after the PSA fee for what the slab is worth (a 10 goes in at Premium 3, $2,999; a 9 at Express, $199), $25.00 shipping and insurance, and eBay US selling fees, as the selling calculator works them out, with its usual $5 postage and $1 packing on each sale: the same sum as the selling calculator. Each grade is charged the fee level its own slab price needs, so the break-even price carries the fee for a slab at that price, not the PSA 10 fee. These are outcomes if the card gets each grade, not the chance that it will. PSA has graded 1,068 copies; 19 got a 10.

Population

PSA graded
1,068
+42 Sep 28, 2026 – Nov 9, 2026
PSA 10
19
no change, Sep 28, 2026 – Nov 9, 2026
PSA 9
159
+1 Sep 28, 2026 – Nov 9, 2026
Historical PSA 10 rate
1.8%
PSA 10s of all graded

A higher historical PSA 10 rate than 14% of the HS—Undaunted cards PSA has graded enough of.

GraderGraded10s9s10s share
PSA1,068191591.8%
CGC2424361.7%
BGS510120.00%
SGC701–

PSA’s count of Nov 10, 2026; the changes are PSA’s weekly report from Sep 28, 2026 to Nov 9, 2026. CGC, BGS and SGC as of Nov 10, 2026; their 10s include Pristine, Perfect and Black Label 10s. PSA counts the cards it has graded, not every copy that exists. Compare with the low pop cards and the hardest PSA 10s.

PSA 10 price against PSA’s population

The same 15 weeks, Jul 24, 2026 to Nov 9, 2026: the price on the day of each weekly PSA report, and the report’s counts. Side by side, not cause and effect.

020k40k60k80kJul 24, 2026Sep 7, 2026Nov 9, 202651.6k
9501k1.1kJul 24, 2026Sep 7, 2026Nov 9, 20261.1k

Left: PSA 10 price, US$. Right: PSA graded copies.

About

About this card

Umbreon is card 10 of 90 in the HS—Undaunted price guide, a set released in August 2010 during the HeartGold & SoulSilver era. Its rarity is Rare Holo. The artwork is by Mitsuhiro Arita. In the checklist it sits after Togekiss 9/90 and before Dodrio 11/90.

It is the 11th most valuable of the 91 priced cards in HS—Undaunted, behind Umbreon 86/90 (see the most valuable HS—Undaunted cards).

It is one of 48 English Umbreon cards, and ranks 17th among them by ungraded value; the most valuable is Umbreon ☆ from POP Series 5. Compare them all in the most valuable Umbreon cards.

What the data says

The ungraded value has held within 10% over four weeks (−4.2% on 7-day averages), on 313 ungraded sales in 90 days.

A PSA 10 is valued at 302× the ungraded price ($51,600 against $171), and a PSA 9 at $2,500.

PSA has graded 1,068 copies, 19 of them PSA 10 (1.8%). That describes the copies sent in, not the chance a given card grades 10.

From prices of Nov 12, 2026 and sales to Nov 10, 2026. Observations, not advice or a forecast. How we read the market

4 weeks
−4.2%ungraded, between 7-day averages
90 days
+66%ungraded, between 7-day averages
1 year
+567%ungraded; before Jul 22, 2026 from monthly averages
Direction
Steadywithin 10% of four weeks ago, on 7-day averages
High since daily tracking
4% under$177 on Oct 21, 2026, 7-day average; daily prices since Jul 22, 2026
Liquidity
High104.3 ungraded sales a month over 90 days
Price confidence
Medium confidenceSome recent sales, or sales that vary more than usual.
Ungraded sold
168in 30 days; 313 in 90
Sales pace
11×the typical HS—Undaunted card with sales: 313 ungraded in 90 days against 28
PSA 10 premium
301.8×the ungraded price; the typical HS—Undaunted card with a PSA 10 price: 64.9×
PSA 10 population
19of 1,068 PSA graded, count of Nov 10, 2026
Population change
+42graded, 0 PSA 10s, Sep 28, 2026 to Nov 9, 2026

No money needed: buy it with virtual UltraCash in the fantasy game, or call today’s card.

Printings compared

  • Holo or reverse holo: on the holo the picture shines and the border is flat; on the reverse holo the border shines and the picture is flat.
  • Non-holo: no shine on the picture or the border.
Embed

Cite this price

Umbreon 10/90 (HS—Undaunted) is worth $171 ungraded as of Nov 12, 2026, according to UltraBall's Market Value (https://ultraball.com/cards/hs-undaunted/umbreon-10).

Citation
Umbreon 10/90 (HS—Undaunted) is worth $171 ungraded as of Nov 12, 2026, according to UltraBall's Market Value (https://ultraball.com/cards/hs-undaunted/umbreon-10).
Link
https://ultraball.com/cards/hs-undaunted/umbreon-10
HTML
<a href="https://ultraball.com/cards/hs-undaunted/umbreon-10">Umbreon 10/90 (HS—Undaunted) price: $171 on UltraBall</a>
Same Pokémon

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Full checklist
HS—Undaunted

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Full ranking

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FAQ

Questions collectors ask

As of Nov 12, 2026, Umbreon 10/90 HS—Undaunted is worth about $171 ungraded. A PSA 10 copy is worth about $51,600. How we price cards.