How often does Unown 40/90 sell?

Unown 40/90 HS—Undaunted recorded 25 sales across every grade in the last 90 days (7 in the last 30), most recently on Nov 10, 2026. The highest recent sale was $140 for a PSA 9 copy on Oct 9, 2026.

What is the most valuable card in HS—Undaunted?

The most valuable card in HS—Undaunted is Umbreon 86/90, at about $1,085 ungraded. Unown 40/90 ranks 42nd of 91.

What set is Unown 40/90 from?

Unown 40/90 is from the English Pokémon TCG set HS—Undaunted, released Aug 18, 2010, in the HeartGold & SoulSilver era. Its rarity is Uncommon.

What is Unown 40/90 worth raw, in PSA 9 and in PSA 10?

As of Nov 12, 2026, Unown 40/90 is about $2.04 ungraded near mint (23 sales in 90 days); PSA 9: too few sales to price; PSA 10: too few sales to price.

Which printing of Unown 40/90 is this, and why do two copies differ in price?

Unown 40/90 comes in 2 printings: Non-Holo $2.04 ungraded, Reverse Holo $7.35 ungraded. Reverse holo or non-holo: the reverse holo’s border and text box shine; the non-holo has no shine anywhere.

Uncommon2010HeartGold & SoulSilver era

UnownHS—Undaunted 40/90 price & value

Name: Unown 40/90 HS—Undaunted
Brand: Pokémon
SKU: hgss3-40

Japanese prints: 75 Japanese Unown cards are listed, $0.27 to $40.00 ungraded.

Unown 40/90, HS—Undaunted Pokémon card — Press the card to zoom in

UltraBall Market ValueUngraded

$2.04

up +31%4 weeks · Rising

High confidence

How closely the price sources agree, and how often the card trades.

23 ungraded in the last 90 days, all conditions
5 sales on record listed as near mint
Last sale Nov 5, 2026

How we calculate the UltraBall Market Value →

High liquidity78/100

High liquidity

Trades often, at prices that agree. It counts sales, not how long a listing takes to sell.

About 8 ungraded copies sell a month across all conditions, the pace of the last 90 days.

How we measure liquidity →

Near mint · UltraBall Market Value · 23 ungraded sales in the last 90 days, all conditions · as of Nov 12, 2026

Graded: CGC 9 $7.20

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Prices updated Nov 12, 2026 · How we calculate the UltraBall Market Value

People ask about this card

What is Unown 40/90 worth raw, in PSA 9 and in PSA 10?: As of Nov 12, 2026, Unown 40/90 is about $2.04 ungraded near mint (23 sales in 90 days); PSA 9: too few sales to price; PSA 10: too few sales to price. Every grade’s price.
Which printing of Unown 40/90 is this, and why do two copies differ in price?: Unown 40/90 comes in 2 printings: Non-Holo $2.04 ungraded, Reverse Holo $7.35 ungraded. Reverse holo or non-holo: the reverse holo’s border and text box shine; the non-holo has no shine anywhere. Printings compared.

Price history

Unown 40/90 price over time

Nov 11Feb 11May 13Aug 13Nov 12

Recorded prices, joined day to day

Ungraded, 1 year: $0.81 on Nov 11, 2025, $2.04 on Nov 12, 2026. Lowest $0.67, highest $2.04.

Now: $2.04
4 weeks: +31%
90 days: +62%
1 year: +151%
Highest, 1Y: $2.04
Lowest, 1Y: $0.67

Recorded history starts January 2021. Earlier history is monthly averages; from July 22, 2026 the line is a smoothed 7-day average of daily prices, so single-day swings don’t show. Between recorded prices, the line and its daily values are estimated from the prices either side.

Unown 40/90 price by month

Ungraded, at the end of each month, newest first: the line above read off at each month’s last day. The latest month ends on today’s UltraBall Market Value.

Month	Ungraded	Change on month
November 2026to Nov 12, 2026	$2.04	up +8.5%
October 2026	$1.88	up +45%
September 2026	$1.30	up +3.2%
August 2026	$1.26	up +1.6%
July 2026	$1.24	–
May 2026	$0.87	down −30%
April 2026	$1.25	up +16%
March 2026	$1.08	up +62%
February 2026	$0.67	down −22%
January 2026	$0.85	down −11%
December 2025	$0.96	up +18%
November 2025	$0.81	down −31%

Matched to this exact card

Recent verified sales

Latest 12

RawUnown 40/90 MP HGSS Undaunted PokemonNov 10, 2026 · eBay · Sold as moderate play · View listing · $1.99
RawUnown 40/90 HGSS Undaunted 2010 Hideaki Hakozaki LPNov 8, 2026 · eBay · Sold as light play · View listing · $1.89
RawUnown 40/90 Uncommon HGSS Undaunted Pokemon Near MintNov 7, 2026 · eBay · Sold as near mint · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $2.99asking
RawPokemon Card Unown Undaunted 40/90 LP LOT3Nov 7, 2026 · eBay · Sold as light play · View listing · $5.33
RawUnown 40/90 HGSS Undaunted Pokemon TCG UC LPNov 6, 2026 · eBay · Sold as light play · View listing · $1.79
RawUnown 40/90 HGSS Undaunted Uncommon PokemonNov 5, 2026 · eBay · Condition not stated · View listing · $2.43
RawUnown 40/90 Uncommon HGSS Undaunted Pokemon CardsNov 1, 2026 · eBay · Sold as light play · View listing · $1.99
RawPokemon Card Unown Undaunted 40/90 Near MintOct 20, 2026 · eBay · Sold as near mint · Buy It Now · View listing · $4.99
PSA 92010 Pokemon Unown 40/90 HGSS UNDAUNTED PSA 9 MINT ***POP 1***Oct 9, 2026 · eBay · Buy It Now · View listing · $140
PSA 62010 POKEMON HEARTGOLD & SOULSILVER UNDAUNTED #40 UNOWN PSA 6Sep 24, 2026 · eBay · Auction · View listing · $15.50
PSA 72010 POKEMON HEARTGOLD & SOULSILVER UNDAUNTED #40 UNOWN PSA 7Jul 26, 2026 · eBay · View listing · $50.00
CGC 92010 Pokemon HeartGold & SoulSilver Undaunted Unown #40 CGC 9 MINTNov 24, 2025 · Fanatics Collect · View listing · $7.20

Every sale here was matched to this exact card: the right number, set, printing and language, one card per listing, raw kept apart from graded. Where a venue sells by card and gives no listing title to check, the row says the venue named the card. Listings we can’t be sure of are left out. A price marked ≤ is an asking price, not a confirmed sale. On an accepted best offer we show what the buyer paid, not the asking price; where that isn’t on record the asking price is shown as a ceiling and never counts towards the price. A sale marked unusual is far from that grade’s market price: it stays on the record, and is left out of this page’s latest-sale and comparison figures. Sales record updated Nov 11, 2026.

Graded values

Unown 40/90 price by grade

Unown 40/90: market price, 4-week change, sales pace and last sale by grade
Grade	Market value	4 wk	Sales/moSales a month	Last sale
UngradedHigh. How closely the price sources agree, and how often the card trades.	$2.04Last $2.43 · Nov 5, 2026	up +31%	8High liquidity. High	$2.43Nov 5, 2026High. How closely the price sources agree, and how often the card trades.
CGC 93.5× rawLow. Few recent sales in this condition. Treat the figure as a rough guide.	$7.20Last $7.20 · Nov 24, 2025	–	No recent sales	$7.20Nov 24, 2025Low. Few recent sales in this condition. Treat the figure as a rough guide.

Each graded row counts only that grade's sales; the ungraded row counts every condition. Sales a month is the 90-day pace. Last sale is the latest verified sale, never an asking price. How we calculate the UltraBall Market Value

Grade it with CGC?

Grade yours from photos →

If it gets a CGC 9: −$40.52
CGC fee for a CGC 9: $20.00 Economy

Against selling raw at $2.04, after the CGC fee for what the slab is worth (a 9 goes in at Economy, $20.00), $25.00 shipping and insurance, and eBay US selling fees, as the selling calculator works them out, with its usual $5 postage and $1 packing on each sale: the same sum as the selling calculator.

Population report5 PSA graded · Grade breakdown and gem rate

Population

PSA graded: 5
PSA 10: 1
PSA 9: 1
Historical PSA 10 rate: –; PSA 10s of all graded

Grader	Graded	10s	9s	10s share
PSA	5	1	1	–
CGC	14	2	3	–

PSA graded: 5
10s: 1
10s share: –
Historical PSA 10 rate: –

Every PSA grade (4)

PSA population by grade
Grade	Copies	Share
10	1	20%
9	1	20%
7	1	20%
6	2	40%

PSA’s count of Oct 15, 2026. The rate is PSA 10s over every copy PSA has graded.

CGC graded: 14
10s: 2
10s share: –
Historical CGC gem rate: –; Gem: 10s, Pristine and Perfect 10s

Every CGC grade (6)

CGC population by grade
Grade	Copies	Share
10	2	14%
9	3	21%
8.5	3	21%
8	3	21%
6	1	7.1%
Authentic	2	14%

CGC’s count of Nov 10, 2026. 10s share counts every 10 label; CGC’s own gem is 10s, Pristine and Perfect 10s.

PSA’s count of Oct 15, 2026. CGC, BGS and SGC as of Nov 10, 2026; their 10s include Pristine, Perfect and Black Label 10s. PSA counts the cards it has graded, not every copy that exists. Compare with the low pop cards and the hardest PSA 10s.

PSA 10 price against PSA’s population

The same 11 weeks, Jul 24, 2026 to Sep 28, 2026: the price on the day of each weekly PSA report, and the report’s counts. Side by side, not cause and effect.

Left: PSA 10 price, US$. Right: PSA graded copies.

About

About this card

Unown is card 40 of 90 in the HS—Undaunted price guide, a set released in August 2010 during the HeartGold & SoulSilver era. Its rarity is Uncommon. The artwork is by Hideaki Hakozaki. In the checklist it sits after Togetic 39/90 and before Vaporeon 41/90.

It is the 42nd most valuable of the 91 priced cards in HS—Undaunted, behind Umbreon 86/90 (see the most valuable HS—Undaunted cards).

It is one of 96 English Unown cards, and ranks 63rd among them by ungraded value; the most valuable is Unown from Unseen Forces. Compare them all in the most valuable Unown cards.

What the data says

The ungraded value is up 31% over four weeks on 7-day averages, with 7 ungraded sales in the last 30 days.

From prices of Nov 12, 2026 and sales to Nov 5, 2026. Observations, not advice or a forecast. How we read the market

Market snapshot

How each figure is worked out

4 weeks: +31%ungraded, between 7-day averages
90 days: +62%ungraded, between 7-day averages
1 year: +151%ungraded; before Jul 22, 2026 from monthly averages
Direction: Risingthe ungraded 7-day average is up 10% or more on four weeks ago
High since daily tracking: At the high$2.05 on Nov 11, 2026, 7-day average; daily prices since Jul 22, 2026
Liquidity: High7.7 ungraded sales a month over 90 days
Price confidence: High confidenceMany recent comparable sales that agree closely.
Ungraded sold: 7in 30 days; 23 in 90
PSA 10 population: 1of 5 PSA graded, count of Oct 15, 2026

Printings compared

Non-Holo · this pageNothing on the front shines.$2.04 ungraded
Reverse HoloThe border and text box shine; the picture is flat.$7.35 ungradedPictured: the main print’s scan.

Reverse holo or non-holo: the reverse holo’s border and text box shine; the non-holo has no shine anywhere.

Card details

Set: HS—Undaunted
Number: 40/90
Set code: UD
Rarity: Uncommon
Released: Aug 18, 2010
Era: HeartGold & SoulSilver
Pokémon: Unown
Pokédex no.: #0201
Illustrator: Hideaki Hakozaki
Printings: Non-holo, Reverse holo

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Cite this price

Unown 40/90 (HS—Undaunted) is worth $2.04 ungraded as of Nov 12, 2026, according to UltraBall's Market Value (https://ultraball.com/cards/hs-undaunted/unown-40).

Citation

Unown 40/90 (HS—Undaunted) is worth $2.04 ungraded as of Nov 12, 2026, according to UltraBall's Market Value (https://ultraball.com/cards/hs-undaunted/unown-40).

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<a href="https://ultraball.com/cards/hs-undaunted/unown-40">Unown 40/90 (HS—Undaunted) price: $2.04 on UltraBall</a>

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Full checklist

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FAQ

Questions collectors ask

As of Nov 12, 2026, Unown 40/90 HS—Undaunted is worth about $2.04 ungraded. How we price cards.