PikachuSM Black Star Promos SM04 price & value
Japanese prints: 254 Japanese Pikachu cards are listed, $0.30 to $8,211 ungraded.
$25.30
up +5.3%4 weeks · Steady
Medium confidence
Medium confidence
Some recent sales, or sales that vary more than usual.
- 189 ungraded in the last 90 days, all conditions
- 108 sales on record listed as near mint
- Typical sales within ±88% of the figure
- Last sale Nov 9, 2026
High liquidity85/100
High liquidity
Trades often, at prices that agree. It counts sales, not how long a listing takes to sell.
About 63 ungraded copies sell a month across all conditions, the pace of the last 90 days.
How we measure liquidity →Near mint · UltraBall Market Value · 189 ungraded sales in the last 90 days, all conditions · as of Nov 12, 2026
Graded: PSA 9 $430PSA 10 $1,037
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Prices updated Nov 12, 2026 · How we calculate the UltraBall Market Value
People ask about this card
- What is Pikachu SM04 worth raw, in PSA 9 and in PSA 10?
- As of Nov 12, 2026, Pikachu SM04 is about $25.30 ungraded near mint (189 sales in 90 days); PSA 9 about $430 (19 sales); PSA 10 about $1,037 (5 sales). Every grade’s price.
- Which printing of Pikachu SM04 is this, and why do two copies differ in price?
- Pikachu SM04 comes in 2 printings: Holo $14.29 ungraded, Non-Holo $13.42 ungraded. Holo or non-holo: tilt the card. The holo’s picture catches the light; the non-holo’s is flat print. Printings compared.
Pikachu SM04 price over time
- Recorded prices, joined day to day
Ungraded, 1 year: $19.73 on Nov 11, 2025, $25.30 on Nov 12, 2026. Lowest $14.99, highest $25.88.
- Now
- $25.30
- 4 weeks
- +5.3%
- 90 days
- +24%
- 1 year
- +32%
- Highest, 1Y
- $25.88
- Lowest, 1Y
- $14.99
Recorded history starts February 2021. Earlier history is monthly averages; from August 29, 2026 the line is a smoothed 7-day average of daily prices, so single-day swings don’t show. Between recorded prices, the line and its daily values are estimated from the prices either side.
Pikachu SM04 price by month
Ungraded, at the end of each month, newest first: the line above read off at each month’s last day. The latest month ends on today’s UltraBall Market Value.
| Month | Ungraded | Change on month |
|---|---|---|
| November 2026to Nov 12, 2026 | $25.30 | up +3.3% |
| October 2026 | $24.49 | up +3.3% |
| September 2026 | $23.71 | up +11% |
| August 2026 | $21.39 | – |
| July 2026 | $14.99 | down −42% |
| June 2026 | $25.88 | up +38% |
| May 2026 | $18.72 | down −3.9% |
| April 2026 | $19.49 | down −15% |
| March 2026 | $22.88 | up +22% |
| February 2026 | $18.75 | up +17% |
| January 2026 | $16.08 | down −2.5% |
| December 2025 | $16.49 | down −16% |
Recent verified sales
RawPikachu SM04 Sm HOLO LP- General Mills PromoNov 10, 2026 · eBay · Sold as light play · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $12.00asking
RawPikachu SM04 Sm Pokemon TCG Pokemon Basic HP70 Promo Holo EN kirisAki TPCNov 9, 2026 · eBay · Condition not stated · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $11.99asking
RawPokémon TCG Pikachu Sun & Moon SM04 PromoNov 9, 2026 · eBay · Condition not stated · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $24.01asking
RawPikachu (General Mills) SM04 Miscellaneous Cards & Products HoloNov 9, 2026 · eBay · Condition not stated · Buy It Now · View listing · $24.01- Raw2016 Pokemon TCG Pikachu Sun & Moon SM04 Promo Card - NMNov 9, 2026 · eBay · Sold as near mint · View listing · $20.00
- RawPokémon TCG Pikachu Pokemon Promos SM04 Holo Promo MAKE OFFERS!Nov 9, 2026 · eBay · Condition not stated · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $16.00asking
RawPikachu SM04 SM Promos Holo Pokemon TCG NMNov 8, 2026 · eBay · Sold as near mint · Buy It Now · View listing · $14.49
RawPokemon TCG Pikachu SM04 Pokemon Promos Holo Promo 2016 English Basic 70 HPNov 8, 2026 · eBay · Condition not stated · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $15.00asking
PSA 8Pikachu 2016 Pokemon SM Black Star Promo Holo SM04 PSA 8 General MillsNov 8, 2026 · eBay · Auction · View listing · $175
PSA 82016 Pokemon Sun & Moon Black Star Promo Pikachu #SM04 Target Launch PSA 8 NM-MTOffers taken · asking price shownNov 6, 2026 · eBay · Offers taken · View listing · Asking price, up to $29.99asking
PSA 9Sold via Courtyard · PSA cert #28221289Nov 6, 2026 · Courtyard · Buy It Now · View listing$430
PSA 9PSA 9 Pikachu Holo SM04 General Mills 2017 Pokémon Card Graded SlabNov 2, 2026 · eBay · Buy It Now · View listing · $400
PSA 82016 POKEMON SM BLACK STAR PROMO #SM04 PIKACHU-HOLO GM 2017 PSA 8 NM-MTOct 26, 2026 · eBay · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $350asking
PSA 82016 Pokemon SM Black Star Promo Target S & M Lunchbox #SM04 Pikachu PSA 8Unusual priceOct 26, 2026 · eBay · Auction · View listing · $35.00
PSA 92016 POKEMON SM BLACK STAR PROMO TARGET SUN & MOON LAUNCH #SM04 PIKACHU PSA 9Oct 16, 2026 · eBay · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $200asking
PSA 10Pokemon Pikachu Sm Black Star Promo SM04 Target Sun & Moon Launch PSA 10Oct 11, 2026 · eBay · Auction · View listing · $3,000
PSA 9Pikachu SM04 SM Black Star Promo Holo Pokemon TCG Card PSA 9 General MillsOct 5, 2026 · eBay · Best offer accepted (asked $700) · View listing · $600
PSA 92016 Pokemon Sun & Moon Black Star Promo Target Launch Pikachu #SM04 PSA 9 MINTOct 4, 2026 · 
Fanatics Collect · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $200asking
PSA 9Sold via Alt · PSA cert #68950687Oct 1, 2026 · Alt · Auction$270- PSA 9Sold via eBay · PSA cert #41639262Sep 29, 2026 · eBay · Buy It Now · View listing$400
- PSA 9Sold via eBay · PSA cert #44911503Aug 31, 2026 · eBay · Best offer accepted · View listing$320
PSA 10Sold via Goldin Auctions · PSA cert #28206435Jun 18, 2026 · Goldin Auctions · Auction · View listing$1,037- PSA 10Sold via eBay · PSA cert #41034580Feb 23, 2026 · eBay · Auction · View listing$2,560
- PSA 10Sold via eBay · PSA cert #28855874Oct 13, 2025 · eBay · Buy It Now · View listing$485
- PSA 10Sold via eBay · PSA cert #28206434Sep 11, 2025 · eBay · Best offer accepted · View listing$485
- PSA 10Sold via eBay · PSA cert #28206435Jun 25, 2025 · eBay · Buy It Now · View listing$400
- PSA 10Sold via eBay · PSA cert #28150266Unusual priceAug 20, 2020 · eBay · Best offer accepted · View listing$49.49
- PSA 10Sold via eBay · PSA cert #42000719Unusual priceAug 18, 2020 · eBay · Best offer accepted · View listing$61.00
Graded values
Pikachu SM04 price by grade
| Grade | Market value | 4 wk | Sales/moSales a month | Last sale |
|---|---|---|---|---|
| UngradedMedium. Some recent sales, or sales that vary more than usual. | $25.30Last $24.01 · Nov 9, 2026 | up +5.3% | 63High liquidity. High | $24.01Nov 9, 2026Medium. Some recent sales, or sales that vary more than usual. |
| PSA 1041× rawLow. Few recent sales in this condition. Treat the figure as a rough guide. | $1,037Last $3,000 · Oct 11, 2026 | 0.0% | 0.3Low liquidity. Low | $3,000Oct 11, 2026Low. Few recent sales in this condition. Treat the figure as a rough guide. |
| PSA 917× rawHigh. Many recent comparable sales that agree closely. | $430Last $400 · Nov 2, 2026 | up +7.8% | 2Medium liquidity. Medium | $400Nov 2, 2026High. Many recent comparable sales that agree closely. |
| PSA 87.2× rawMedium. Some recent sales, or sales that vary more than usual. | $183Last $175 · Nov 8, 2026 | down −38% | 2Medium liquidity. Medium | $175Nov 8, 2026Medium. Some recent sales, or sales that vary more than usual. |
| PSA 71.6× rawMedium. Some recent sales, or sales that vary more than usual. | $41.00Last $64.00 · Oct 22, 2026 | down −0.2% | 0.7Medium liquidity. Medium | $64.00Oct 22, 2026Medium. Some recent sales, or sales that vary more than usual. |
| CGC 9Medium. Some recent sales, or sales that vary more than usual. | $10.80Last $12.00 · Apr 21, 2025 | – | No recent sales | $12.00Apr 21, 2025Medium. Some recent sales, or sales that vary more than usual. |
Each graded row counts only that grade's sales; the ungraded row counts every condition. Sales a month is the 90-day pace. Last sale is the latest verified sale, never an asking price. How we calculate the UltraBall Market Value
Showing each company’s top grade. Choose a company above for every grade it has a price for.
Grade it with PSA?
Grade yours from photos →Change the costs, or add your own odds →- If it gets a PSA 10
- +$773
- If it gets a PSA 9
- +$266
- PSA fee for a PSA 10
- $79.99 Priority
- Slab sale price to break even
- $123at Standard, $59.99
- Grading pays, at today’s prices
- PSA 8 and up
- Historical PSA 10 rate
- 9.4%
Against selling raw at $25.30, after the PSA fee for what the slab is worth (a 10 goes in at Priority, $79.99; a 9 at Standard, $59.99), $25.00 shipping and insurance, and eBay US selling fees, as the selling calculator works them out, with its usual $5 postage and $1 packing on each sale: the same sum as the selling calculator. Each grade is charged the fee level its own slab price needs, so the break-even price carries the fee for a slab at that price, not the PSA 10 fee. These are outcomes if the card gets each grade, not the chance that it will. PSA has graded 331 copies; 31 got a 10.
Population
- PSA graded
- 331
- PSA 10
- 31
- PSA 9
- 137
- Historical PSA 10 rate
- 9.4%
- PSA 10s of all graded
A higher historical PSA 10 rate than 35% of the SM Black Star Promos cards PSA has graded enough of.
| Grader | Graded | 10s | 9s | 10s share |
|---|---|---|---|---|
| PSA | 331 | 31 | 137 | 9.4% |
| CGC | 218 | 1 | 26 | 0.46% |
| SGC | 1 | 0 | 0 | – |
- PSA graded
- 331
- 10s
- 31
- 10s share
- 9.4%
- Historical PSA 10 rate
- 9.4%
Every PSA grade (10)
| Grade | Copies | Share |
|---|---|---|
| 10 | 31 | 9.3% |
| 9 | 137 | 41% |
| 8.5 | 2 | 0.60% |
| 8 | 96 | 29% |
| 7 | 25 | 7.5% |
| 6 | 19 | 5.7% |
| 5 | 12 | 3.6% |
| 4 | 6 | 1.8% |
| 3 | 3 | 0.90% |
| 2 | 2 | 0.60% |
PSA’s count of Nov 10, 2026. The rate is PSA 10s over every copy PSA has graded.
- CGC graded
- 218
- 10s
- 1
- 10s share
- 0.46%
- Historical CGC gem rate
- 0.46%
- Gem: 10s, Pristine and Perfect 10s
Every CGC grade (11)
| Grade | Copies | Share |
|---|---|---|
| 10 | 1 | 0.46% |
| 9 | 26 | 12% |
| 8.5 | 78 | 36% |
| 8 | 50 | 23% |
| 7.5 | 15 | 6.9% |
| 7 | 12 | 5.5% |
| 6.5 | 19 | 8.7% |
| 6 | 12 | 5.5% |
| 5.5 | 2 | 0.92% |
| 5 | 2 | 0.92% |
| 4 | 1 | 0.46% |
CGC’s count of Nov 10, 2026. 10s share counts every 10 label; CGC’s own gem is 10s, Pristine and Perfect 10s.
- SGC graded
- 1
- 10s
- 0
- 10s share
- –
- Historical SGC gem rate
- –
- Gem: 10s and Pristine 10s
Every SGC grade (1)
| Grade | Copies | Share |
|---|---|---|
| 7 | 1 | 100% |
SGC’s count of Nov 10, 2026. 10s share counts every 10 label; SGC’s own gem is 10s and Pristine 10s.
PSA’s count of Nov 10, 2026. CGC, BGS and SGC as of Nov 10, 2026; their 10s include Pristine, Perfect and Black Label 10s. PSA counts the cards it has graded, not every copy that exists. Compare with the low pop cards and the hardest PSA 10s.
PSA 10 price against PSA’s population
The same 11 weeks, Jul 24, 2026 to Sep 28, 2026: the price on the day of each weekly PSA report, and the report’s counts. Side by side, not cause and effect.
Left: PSA 10 price, US$. Right: PSA graded copies.
About this card
Pikachu is card SM04 in the SM Black Star Promos price guide, a set released in February 2017 during the Sun & Moon era. Its rarity is Promo. The artwork is by kirisAki. In the checklist it sits after Popplio SM03 and before Snorlax-GX SM05.
It is the 61st most valuable of the 251 priced cards in SM Black Star Promos, behind Champions Festival SM78 (see the most valuable SM Black Star Promos cards).
It is one of 219 English Pikachu cards, and ranks 90th among them by ungraded value; the most valuable is Pikachu ☆ from Holon Phantoms. Compare them all in the most valuable Pikachu cards.
What the data says
The ungraded value has held within 10% over four weeks (+5.3% on 7-day averages), on 189 ungraded sales in 90 days.
A PSA 10 is valued at 41× the ungraded price ($1,037 against $25.30), and a PSA 9 at $430.
PSA has graded 331 copies, 31 of them PSA 10 (9.4%). That describes the copies sent in, not the chance a given card grades 10.
From prices of Nov 12, 2026 and sales to Nov 9, 2026. Observations, not advice or a forecast. How we read the market
Market snapshot
How each figure is worked out- 4 weeks
- +5.3%ungraded, between 7-day averages
- 90 days
- +24%ungraded; before Aug 29, 2026 from monthly averages
- 1 year
- +32%ungraded; before Aug 29, 2026 from monthly averages
- Direction
- Steadywithin 10% of four weeks ago, on 7-day averages
- High since daily tracking
- 2% under$26.33 on Nov 9, 2026, 7-day average; daily prices since Aug 29, 2026
- Liquidity
- High63 ungraded sales a month over 90 days
- Price confidence
- Medium confidenceSome recent sales, or sales that vary more than usual.
- Ungraded sold
- 51in 30 days; 189 in 90
- Sales pace
- 4.1×the typical SM Black Star Promos card with sales: 189 ungraded in 90 days against 46
- PSA 10 premium
- 41×the ungraded price; the typical SM Black Star Promos card with a PSA 10 price: 26.7×
- PSA 10 population
- 31of 331 PSA graded, count of Nov 10, 2026
No money needed: buy it with virtual UltraCash in the fantasy game, or call today’s card.
Printings compared
- Holo · this pageThe picture shines; the border and text are flat.$14.29 ungraded
- Non-HoloNothing on the front shines.$13.42 ungradedPictured: the main print’s scan.
- Holo or non-holo: tilt the card. The holo’s picture catches the light; the non-holo’s is flat print.
- Number
- SM04
- Set code
- PR-SM
- Rarity
- Promo
- Released
- Feb 3, 2017
- Era
- Sun & Moon
- Pokémon
- Pikachu
- Pokédex no.
- #0025
- Illustrator
- kirisAki
- Printings
- Non-holo, Holofoil
- Every Pikachu PSA 10All Pikachu cards ranked by PSA 10 price
- SM Black Star Promos checklistAll 251 cards with prices
- All Pikachu cards219 English cards
- Most valuable Pikachu cardsRanked by ungraded value
- Most valuable SM Black Star Promos cardsRanked by ungraded value
- Sun & Moon eraSets and chase cards from February 2017 on
- 2017 Pokémon cardsEvery set released in 2017, with prices
Cite this price
Pikachu SM04 (SM Black Star Promos) is worth $25.30 ungraded as of Nov 12, 2026, according to UltraBall's Market Value (https://ultraball.com/cards/sm-black-star-promos/pikachu-sm04).
Pikachu SM04 (SM Black Star Promos) is worth $25.30 ungraded as of Nov 12, 2026, according to UltraBall's Market Value (https://ultraball.com/cards/sm-black-star-promos/pikachu-sm04).
https://ultraball.com/cards/sm-black-star-promos/pikachu-sm04
<a href="https://ultraball.com/cards/sm-black-star-promos/pikachu-sm04">Pikachu SM04 (SM Black Star Promos) price: $25.30 on UltraBall</a>
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Questions collectors ask
As of Nov 12, 2026, Pikachu SM04 SM Black Star Promos is worth about $25.30 ungraded. A PSA 10 copy is worth about $1,037. How we price cards.