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Promo2017Sun & Moon era

Shining Ho-OhSM Black Star Promos SM70 price & value

Shining Ho-Oh SM70, SM Black Star Promos Pokémon card
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UltraBall Market ValueUngraded

$35.20

down −0.2%4 weeks · Steady

Medium confidence

Medium confidence

Some recent sales, or sales that vary more than usual.

  • 393 ungraded in the last 90 days, all conditions
  • 260 sales on record listed as near mint
  • Typical sales within ±69% of the figure
  • Last sale Nov 10, 2026
How we calculate the UltraBall Market Value →
High liquidity85/100

High liquidity

Trades often, at prices that agree. It counts sales, not how long a listing takes to sell.

About 131 ungraded copies sell a month across all conditions, the pace of the last 90 days.

How we measure liquidity →

Near mint · UltraBall Market Value · 393 ungraded sales in the last 90 days, all conditions · as of Nov 12, 2026

Graded: PSA 9 $112PSA 10 $805

BuyoneBay (eBay US, opens in a new tab)eBay UK#adEstimate take-homeRecent sales

eBay links on this page are affiliate links: we earn a commission if you buy.

Prices updated Nov 12, 2026 · How we calculate the UltraBall Market Value

People ask about this card

What is Shining Ho-Oh SM70 worth raw, in PSA 9 and in PSA 10?
As of Nov 12, 2026, Shining Ho-Oh SM70 is about $35.20 ungraded near mint (393 sales in 90 days); PSA 9 about $112 (24 sales); PSA 10 about $805 (39 sales). Every grade’s price.
Why do two copies of Shining Ho-Oh SM70 differ in price?
As of Nov 12, 2026, there is one printing of Shining Ho-Oh SM70, so the gap is condition: near mint is $35.20. Copies sold as LP went for about $20.75 (130 sales), MP went for about $15.00 (23 sales), DM went for about $13.99 (10 sales). Recent sales.
Price history

Shining Ho-Oh SM70 price over time

Nov 11Feb 11May 13Aug 13Nov 12
  • Recorded prices, joined day to day

Ungraded, 1 year: $23.69 on Nov 11, 2025, $35.20 on Nov 12, 2026. Lowest $19.06, highest $36.71.

Now
$35.20
4 weeks
−0.2%
90 days
+2.9%
1 year
+50%
Highest, 1Y
$36.71
Lowest, 1Y
$19.06

Recorded history starts January 2021. Earlier history is monthly averages; from July 22, 2026 the line is a smoothed 7-day average of daily prices, so single-day swings don’t show. Between recorded prices, the line and its daily values are estimated from the prices either side.

Shining Ho-Oh SM70 price by month

Ungraded, at the end of each month, newest first: the line above read off at each month’s last day. The latest month ends on today’s UltraBall Market Value.

MonthUngradedChange on month
November 2026to Nov 12, 2026$35.20down −2.8%
October 2026$36.21up +8.6%
September 2026$33.35up +2.6%
August 2026$32.50up +15%
July 2026$28.16–
May 2026$23.68up +15%
April 2026$20.51down −21%
March 2026$26.00up +36%
February 2026$19.06down −13%
January 2026$21.91up +1.3%
December 2025$21.62down −8.8%
November 2025$23.69up +23%
Matched to this exact card

Recent verified sales

Latest 101
  • RawShining Ho-Oh SM70 - SM Promos - (HP)Nov 10, 2026 · eBay · Sold as heavy play · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $14.99asking
  • RawThe Pokémon Company Shining Ho-Oh SM70 Promo Holo 2017 English 130 HPNov 10, 2026 · eBay · Condition not stated · View listing · $71.00
  • RawThe Pokémon Company Shining Ho-Oh SM70 Promo Holo EN 2017 130 HPNov 10, 2026 · eBay · Condition not stated · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $30.00asking
  • Raw1x Shining Ho-Oh - SM70 - SM Black Star Promos NM-Mint Pokemon SM Black Star ProNov 10, 2026 · eBay · Sold as near mint · View listing · $33.48
  • RawPokémon TCG Shining Ho-Oh SM70 Promo Holo Rare Card NM ConditionNov 10, 2026 · eBay · Sold as near mint · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $24.99asking
  • RawShining Ho-Oh SM70 Sm Holo (Near Mint)Nov 10, 2026 · eBay · Sold as near mint · View listing · $25.00
  • PSA 10BA Pokemon PSA 10 SM Black Star Promo Shining Ho-Oh #SM70 ETBNov 10, 2026 · eBay · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $1,080asking
  • PSA 9Pokemon TCG 2017 Sun & Moon Black Star Promo Shining Ho-Oh SM70 Holo PSA 9Nov 10, 2026 · eBay · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $90.13asking
  • PSA 8The Pokémon Company 2017 Shining Ho-Oh SM70 Holo Promo PSA 8 EnglishNov 10, 2026 · eBay · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $75.00asking
  • PSA 9Sold via Courtyard · PSA cert #126099103Nov 10, 2026 · Courtyard · Buy It Now · View listing$113
  • RawPokémon TCG Shining Ho-Oh SM70 SM Holo Promo English LPNov 9, 2026 · eBay · Sold as light play · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $60.05asking
  • RawPokémon TCG Shining Ho-Oh Holo Card SM70 Star Promo NMNov 9, 2026 · eBay · Sold as near mint · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $56.52asking
  • PSA 10PSA 10 Pokemon Black Star Promo Shining Ho-Oh #SM70Nov 9, 2026 · eBay · Auction · View listing · $961
  • PSA 9PSA 9 Shining Ho-Oh SM70 2017 Sun & Moon Black Star Promo Holo Pokemon CardNov 9, 2026 · eBay · Auction · View listing · $162
  • CGC 102017 Pokémon Shining Legends Shining Ho-Oh SM70 Holo CGC 10 Gem MintNov 9, 2026 · eBay · Best offer accepted (asked $625) · View listing · $600
  • CGC 72017 POKEMON SUN & MOON BLACK STAR PROMOS #SM70 SHINING HO-OH-HOLO CGC 7Nov 9, 2026 · eBay · Auction · View listing · $20.50
  • PSA 8Shining Ho-Oh SM70 Sm Holo PSA 8Nov 8, 2026 · eBay · Buy It Now · View listing · $72.05
  • PSA 9Pokemon Shining Ho-Oh Holo Black Star Promo Card #SM70 Sun & Moon 2017 PSA 9Nov 7, 2026 · eBay · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $127asking
  • PSA 10Pokémon TCG Shining Ho-Oh SM70 SM Black Star Promo Holo PSA 10 2017Nov 6, 2026 · eBay · View listing · $869
  • PSA 10The Pokémon Company Shining Ho-Oh SM70 SM Promo Holo English PSA 10Nov 6, 2026 · eBay · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $1,200asking
  • PSA 9PSA 9 - Shining Ho-Oh Sun & Moon Black Star Promos Holo SM70 PokemonNov 6, 2026 · eBay · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $173asking
  • PSA 9Pokemon 2017 SM Shining Legends Shining Ho-Oh Black Star Promo #SM70 PSA 9 MintNov 6, 2026 · eBay · Buy It Now · View listing · $142
  • PSA 92017 POKEMON SM BLACK STAR PROMO #SM70 SHINING HO-OH-HOLO PSA 9Nov 6, 2026 · eBay · Offers taken (asking price; paid may be lower) · View listing · Asking price, up to $128asking
  • PSA 9Sold via Courtyard · PSA cert #40966647Nov 5, 2026 · Courtyard · Buy It Now · View listing$109
  • PSA 10Sold via Alt · PSA cert #94551046Oct 15, 2026 · Alt · Auction$600
  • PSA 10Sold via Alt · PSA cert #28222600Oct 1, 2026 · Alt · Auction$461
  • PSA 10Sold via eBay · PSA cert #48155435Sep 29, 2026 · eBay · Auction · View listing$505
  • PSA 10Sold via eBay · PSA cert #28481009Sep 28, 2026 · eBay · Auction · View listing$540
Every sale here was matched to this exact card: the right number, set, printing and language, one card per listing, raw kept apart from graded. Where a venue sells by card and gives no listing title to check, the row says the venue named the card. Listings we can’t be sure of are left out. A price marked ≤ is an asking price, not a confirmed sale. On an accepted best offer we show what the buyer paid, not the asking price; where that isn’t on record the asking price is shown as a ceiling and never counts towards the price. A sale marked unusual is far from that grade’s market price: it stays on the record, and is left out of this page’s latest-sale and comparison figures. Sales record updated Nov 11, 2026.

Graded values

Shining Ho-Oh SM70 price by grade

Shining Ho-Oh SM70: market price, 4-week change, sales pace and last sale by grade
GradeMarket value4 wkSales/mo
UngradedMedium. Some recent sales, or sales that vary more than usual.$35.20Last $71.00 · Nov 10, 2026down −0.2%131High liquidity. High
PSA 1022.9× rawHigh. Many recent comparable sales that agree closely.$805Last $961 · Nov 9, 2026up +11%21High liquidity. High
PSA 93.2× rawMedium. Some recent sales, or sales that vary more than usual.$112Last $162 · Nov 9, 2026up +13%15High liquidity. High
PSA 8.51.8× rawLow. Few recent sales in this condition. Treat the figure as a rough guide.$65.00Last $65.00 · Jun 16, 2026–No recent sales
PSA 81.5× rawMedium. Some recent sales, or sales that vary more than usual.$53.30Last $72.05 · Nov 8, 2026down −1.1%12High liquidity. High
PSA 7High. Many recent comparable sales that agree closely.$26.20Last $27.99 · Nov 5, 2026up +6.4%6High liquidity. High
PSA 6Low. Few recent sales in this condition. Treat the figure as a rough guide.$20.72Last $26.00 · Sep 21, 2026–0.7Low liquidity. Low
PSA 5Low. Few recent sales in this condition. Treat the figure as a rough guide.$20.58Last $34.80 · Aug 17, 2026–0.3Low liquidity. Low
CGC 109.9× rawHigh. Many recent comparable sales that agree closely.$350Last $600 · Nov 9, 2026–2Medium liquidity. Medium
BGS 9.5Low. Few recent sales in this condition. Treat the figure as a rough guide.$40.00–No recent sales
SGC 9Low. Few recent sales in this condition. Treat the figure as a rough guide.$25.00–No recent sales
TAG 8Low. Few recent sales in this condition. Treat the figure as a rough guide.$24.00–No recent sales

Each graded row counts only that grade's sales; the ungraded row counts every condition. Sales a month is the 90-day pace. Last sale is the latest verified sale, never an asking price. How we calculate the UltraBall Market Value

Showing each company’s top grade. Choose a company above for every grade it has a price for.

If it gets a PSA 10
+$583
If it gets a PSA 9
−$18.37
PSA fee for a PSA 10
$59.99 Standard
Slab sale price to break even
$133at Standard, $59.99
Grading pays, at today’s prices
PSA 10 only
Historical PSA 10 rate
25%

Against selling raw at $35.20, after the PSA fee for what the slab is worth (a 10 goes in at Standard, $59.99; a 9 at the same level), $25.00 shipping and insurance, and eBay US selling fees, as the selling calculator works them out, with its usual $5 postage and $1 packing on each sale: the same sum as the selling calculator. Each grade is charged the fee level its own slab price needs, so the break-even price carries the fee for a slab at that price, not the PSA 10 fee. These are outcomes if the card gets each grade, not the chance that it will. PSA has graded 9,794 copies; 2,407 got a 10.

Population

PSA graded
9,794
+141 Sep 28, 2026 – Nov 9, 2026
PSA 10
2,407
no change, Sep 28, 2026 – Nov 9, 2026
PSA 9
4,265
+27 Sep 28, 2026 – Nov 9, 2026
Historical PSA 10 rate
25%
PSA 10s of all graded

A higher historical PSA 10 rate than 75% of the SM Black Star Promos cards PSA has graded enough of.

GraderGraded10s9s10s share
PSA9,7942,4074,26525%
CGC2,130885044.1%
BGS1230660.00%
SGC4412927%

PSA’s count of Nov 10, 2026; the changes are PSA’s weekly report from Sep 28, 2026 to Nov 9, 2026. CGC, BGS and SGC as of Nov 10, 2026; their 10s include Pristine, Perfect and Black Label 10s. PSA counts the cards it has graded, not every copy that exists. Compare with the low pop cards and the hardest PSA 10s.

PSA 10 price against PSA’s population

The same 15 weeks, Jul 24, 2026 to Nov 9, 2026: the price on the day of each weekly PSA report, and the report’s counts. Side by side, not cause and effect.

500600700800Jul 24, 2026Sep 7, 2026Nov 9, 2026805
9.5k9.6k9.7k9.8kJul 24, 2026Sep 7, 2026Nov 9, 20269.8k

Left: PSA 10 price, US$. Right: PSA graded copies.

About

About this card

Shining Ho-Oh is card SM70 in the SM Black Star Promos price guide, a set released in February 2017 during the Sun & Moon era. Its rarity is Promo. The artwork is by Hitoshi Ariga. In the checklist it sits after Buzzwole-GX SM69 and before Kommo-o-GX SM71.

It is the 48th most valuable of the 251 priced cards in SM Black Star Promos, behind Champions Festival SM78 (see the most valuable SM Black Star Promos cards).

It is one of 39 English Ho-Oh cards, and ranks 18th among them by ungraded value; the most valuable is Ho-oh from Skyridge. Compare them all in the most valuable Ho-Oh cards.

What the data says

The ungraded value has held within 10% over four weeks (−0.2% on 7-day averages), on 393 ungraded sales in 90 days.

A PSA 10 is valued at 23× the ungraded price ($805 against $35.20), and a PSA 9 at $112.

PSA has graded 9,794 copies, 2,407 of them PSA 10 (25%). That describes the copies sent in, not the chance a given card grades 10.

From prices of Nov 12, 2026 and sales to Nov 10, 2026. Observations, not advice or a forecast. How we read the market

4 weeks
−0.2%ungraded, between 7-day averages
90 days
+2.9%ungraded, between 7-day averages
1 year
+50%ungraded; before Jul 22, 2026 from monthly averages
Direction
Steadywithin 10% of four weeks ago, on 7-day averages
High since daily tracking
4% under$36.90 on Oct 23, 2026, 7-day average; daily prices since Jul 22, 2026
Liquidity
High131 ungraded sales a month over 90 days
Price confidence
Medium confidenceSome recent sales, or sales that vary more than usual.
Ungraded sold
193in 30 days; 393 in 90
Sales pace
8.5×the typical SM Black Star Promos card with sales: 393 ungraded in 90 days against 46
PSA 10 premium
22.9×the ungraded price; the typical SM Black Star Promos card with a PSA 10 price: 26.7×
PSA 10 population
2,407of 9,794 PSA graded, count of Nov 10, 2026
Population change
+141graded, 0 PSA 10s, Sep 28, 2026 to Nov 9, 2026

No money needed: buy it with virtual UltraCash in the fantasy game, or call today’s card.

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Cite this price

Shining Ho-Oh SM70 (SM Black Star Promos) is worth $35.20 ungraded as of Nov 12, 2026, according to UltraBall's Market Value (https://ultraball.com/cards/sm-black-star-promos/shining-ho-oh-sm70).

Citation
Shining Ho-Oh SM70 (SM Black Star Promos) is worth $35.20 ungraded as of Nov 12, 2026, according to UltraBall's Market Value (https://ultraball.com/cards/sm-black-star-promos/shining-ho-oh-sm70).
Link
https://ultraball.com/cards/sm-black-star-promos/shining-ho-oh-sm70
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<a href="https://ultraball.com/cards/sm-black-star-promos/shining-ho-oh-sm70">Shining Ho-Oh SM70 (SM Black Star Promos) price: $35.20 on UltraBall</a>
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FAQ

Questions collectors ask

As of Nov 12, 2026, Shining Ho-Oh SM70 SM Black Star Promos is worth about $35.20 ungraded. A PSA 10 copy is worth about $805. How we price cards.