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Prices and value · 4 min read

Are Pokémon Cards a Good Investment?

By Josh Lingenfelter, EditorPublished Oct 18, 2026Prices as of Nov 12, 2026

This page won't tell you what to buy. Nobody can promise where card prices go next, and anyone who says they can is selling something. What we can do is show what prices have actually done, using the same daily price data that runs the rest of UltraBall, and point out the costs that most "cards as an investment" posts leave out.

The short version: some cards have done very well and many haven't. The ones that held up best are mostly old, scarce and in high grade. Most new cards fall in price after release, and fees take a real bite out of any gain.

What prices have done since 2022

We track two indexes. The Vintage 100 follows the 100 most valuable ungraded English cards from the Wizards of the Coast era (1999 to 2003). The Modern 100 does the same for Sword & Shield onward. Both start at 100 in January 2022, and the table below reads straight from them.

From January 2022 to July 2026, the Vintage 100 moved +97% and the Modern 100 moved −19%.

IndexSince January 2022Last 12 monthsFrom its peak
Vintage 100The 100 most valuable ungraded English cards from the Wizards of the Coast era (1999–2003).+97%+89%At its peakJuly 2026
Modern 100The 100 most valuable ungraded English cards from Sword & Shield on (2020 to today).−19%+31%−19%peak January 2022

Ungraded prices, before buying and selling costs, through July 2026. Past moves say nothing certain about future ones. How the indexes are built: Pokémon card index.

Vintage and modern cards are different things to hold. Vintage cards stopped being printed decades ago, and every year a few more copies are lost, damaged or locked away in slabs. Modern cards are printed in huge numbers, and supply keeps growing for as long as a set stays on shelves. That's the main reason the two lines look so different.

Why most new cards lose value first

A new set's chase cards are at their most expensive in the first weeks. Everyone wants one, and few copies have been opened yet. Then the boxes keep coming. Prices for most cards drift down as supply catches up, and only some recover once the set goes out of print. Our best Pokémon packs to buy guide shows the other side of this. On an average pack of any recent set, the cards inside are worth less than the pack costs.

If you're buying a modern card because you love it, none of this matters much. If you're buying it hoping it will be worth more, the pattern above is the thing to plan around.

The costs nobody puts in the headline

A card that's "up 50%" isn't 50% profit. Between buying and selling, money leaks out at every step.

  • Selling fees. eBay's final value fee on trading cards is about 13% for most US sales, before shipping. Auction houses charge sellers and buyers their own premiums. Where to sell Pokémon cards compares them.
  • Grading. Sending a card to PSA costs a fee per card plus shipping and insurance, and the card may come back lower than you hoped. PSA grading cost has the current fees and the break-even sums.
  • The spread. You buy at what sellers ask and sell at what buyers will pay. On a thin market that gap can be large.

Put together, a card often has to rise by a fifth or more just to get your money back.

Graded, ungraded and sealed

The three behave differently.

Graded cards. A PSA 10 of a scarce card can sell for many times the ungraded price. The premium is largest where 10s are rare, and it can shrink fast if PSA grades many more copies. See PSA 10 Pokémon cards for how big the gap is today.

Ungraded cards. These are the easiest to buy and sell, and the indexes above track them. Condition is the risk. An ungraded card is only worth what the buyer believes its condition to be.

Sealed product. Booster boxes and other sealed items are bought by people who hope to sell them later, so a set's sealed price can climb once it stops being printed. It's also where reprints hurt most. If The Pokémon Company prints more of a product, its price can fall overnight.

Frequently asked questions

Are Pokémon cards a good investment?

Some have been, and many haven't. Since January 2022 the most valuable vintage cards have done far better than the most valuable modern ones, and fees take a share of any gain. The table above shows the latest figures.

What are the best Pokémon cards to invest in?

We don't make buy calls. The data shows that scarce, older cards in high grade have held their value best, and that most new cards fall in price after release. Buy cards you'd be happy to own whatever happens to the price.

Do Pokémon cards go up in value?

Some do. Old, scarce cards and the most popular characters have risen over long periods. Most modern cards fall after release, and only some recover.

Is it better to keep Pokémon cards sealed or open them?

On average, the cards in a pack are worth less than the pack, so opening for value usually loses money. Sealed product can rise after a set goes out of print, but a reprint can cut its price.

How are these figures calculated?

From recorded sales of each card, collected daily and combined into the Vintage 100 and Modern 100 indexes. How we price explains where the sales come from, and the Pokémon card index page shows both lines in full.

Sources and method

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